“Beyond Likes and Shares: Social Media Marketing Tactics That Convert” explores the advanced strategies that propel social media marketing from surface-level engagement to tangible conversions and revenue generation. While likes and shares indicate a level of interest, conversions are the ultimate metric of a successful social media campaign. To achieve this, businesses need to employ tactics that move followers through the sales funnel effectively. One of the key tactics is targeted advertising. Social media platforms offer sophisticated advertising tools that allow businesses to narrow down their audience based on demographics,…
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